Manchester City. The digital first business was established to use and combine the clubs widely recognised elite sport performance with specialisms in technology and consumer product development to invent products designed for all areas of health and fitness, appealing to consumers beyond just football. ... A new expert sports nutrition service that reveals the secrets of elite sports scientists and coaches at Chelsea FC is set to launch through a campaign created by earned-first advertising agency, The Brooklyn Brothers. Chelsea FC has unveiled a nutrition service, Blue Fuel, that reveals the sporting secrets of the club's scientists and coaches. Each subscriber is encouraged to download the Blue Fuel app so that they can plot their training schedule and supplement consumption, keeping track of their progress. Blue Fuel is a personalised expert sports nutrition service based around athlete’s individual needs. Are you sure you want to submit this vote? The campaign launched yesterday (Monday) across Chelsea’s social media channels, alongside print, outdoor and influencer activity. Parkinson’s initial focus will be to build out the TBWA\NZ Group’s digital offering alongside the newly established DX offering, which brings together the […]. To continue reading this article you need to be registered with Campaign. Sports Team. FC Barcelona. It appears we have a cessation in the burger wars. Chelsea FC Chief Executive, Guy Laurence says: 'We wanted to utilise our very best expertise, from world class coaches and sports nutritionists to the players themselves, and harness this to create innovative products for fitness enthusiasts and team players of all sports. Alongside this, the app gives tailored guidance on when to use each product and offers performance recipes that suit the athlete’s total calorie and macronutrient needs.

The annual event, usually taking place in March but postponed due to the pandemic, finally took place on 30 October in beautiful sunny conditions in Rushcutters Bay. Chelsea FC has unveiled a nutrition service, Blue Fuel, that reveals the sporting secrets of the club's scientists and coaches. Get our unique spin on the wellness industry, including business insights and future trends, straight to your inbox. CDV was spun out of Chelsea FC to push the brand in the tech space, and Perfect Play is its second product. Chelsea football club has launched a sports nutrition app that draws up meal plans using supplements, energy boosters and bars trialled by its Premier League stars. 1 Color. Chelsea named Three as its shirt sponsor earlier this year.

A personalised approach to sports nutrition

Dave Palin [feature image] is the GM, Partnerships at data and analytics provider smrtr. Available flavours: white chocolate raspberry crisp or milk chocolate cookies and cream. Chelsea FC Crest Baseball Cap - Navy Blue - Adjustable Back - Adult Baseball Cap - Features Team Crest in Full Color - Crest Baseball Cap - Great for any Chelsea FC Soccer Fan 4.5 out of 5 stars 71 $20.88 $ 20 . 88 $21.99 $21.99 Despite these precarious times, the minds behind Blue Fuel believe now is the right time to enter the market. An average subscription starts from £55 per month. Blue. An average subscription starts from £55 per month.

For Blue Fuel, users can sign up to the bespoke subscription service via the website where they are prompted to input key information such as the sport they play, the frequency of their training, fitness goals and personal details. Registration is free and only takes a minute. Mason Mount believes Chelsea’s attacking play will continue to improve as time passes and understandings develop further. Blue Fuel product owner Emma Barraclough believes the range will appeal to consumers who are taking a more personalised approach to their nutrition. Perfect Play is the most advanced football training app available. “The larger macro trends of personalisation within food is a great opportunity for the sports nutrition sector, where you have committed consumers highly motivated to make choices to support their performance and overall lifestyle goals.”. Please wait while we sign you in with LinkedIn. Sports Team. Developed using the world-class expertise of Chelsea FC, it has been designed to revolutionise the way sports enthusiasts keep themselves nutritionally fuelled. Called Blue Fuel, it has been designed to revolutionise the way sports enthusiasts keep themselves nutritionally fuelled.

Available flavours: red berry or cola caffeine (100mg per serving). Blue Fuel spokesperson, Lee Bell, says: 'Blue Fuel is unlike any other nutrition service or offering on the market – it’s a complete sports nutrition service that is personalised to you. And B&T assumes that's more Spielberg, less P@rnhub. It’s a unique service with a fully Informed Sport tested range which includes hydration sachets, protein powder blends, protein bars and energy gummies. Mason Mount believes Chelsea’s attacking play will continue to improve as time passes and understandings develop further.

Meanwhile, in February, Lucozade – one of the leading energy drinks brands, which was sold by GlaxoSmithKline to the Japanese conglomerate Suntory in 2013, launched a “naturally-inspired” Revive drink, taking on the natural energy brands. Available flavours: white chocolate raspberry crisp or milk chocolate cookies and cream. We aim to simplify that and offer a professional-grade service that happens to taste great.”. Trialled with and used by Chelsea FC’s very own players, Blue Fuel’s unique product range is designed to cater for all the main need states for team sports. here. 'Trialled on some of the best athletes, the unique product range has been specially-designed to hit the main need states that are crucial in all sports to help athletes achieve their ultimate fitness goals and be the best possible version of themselves. The digital first business was established to use and combine the clubs widely recognised elite sport performance with specialisms in technology and consumer product development to invent products designed for all areas of health and fitness, appealing to consumers beyond just football. You might have heard the phrase: ‘data is the new oil’.

Alongside this, the app gives tailored guidance on when to use each product and offers performance recipes that suit the athlete’s total calorie and macronutrient needs. This headline could have you thinking B&T journos had been reading Deepak Chopra.

Developed with and used by the Chelsea FC Academy, for the first time, every footballer can experience elite academy coaching. Subscriptions to the app, which gives tailored advice on drawing up meal plan, start from around £25 a month. It's like those spicy Asian soups that often end with a dose of the runs. Please be patient and do not refresh the page. Chelsea FC 2020/21 Stadium Third. Are you the "functional" Christmas gift giver? Sports Team. LONDON, United Kingdom — A new player has entered the crowded field of personalised sports nutrition in the UK, attempting to leverage the Premier League brand of Chelsea Football Club to disrupt a global market recently valued at $15.6 billion.

Chelsea worked with Creativebrief on the review. Red. Chelsea FC launches nutrition brand Blue Fuel This is The Brooklyn Brothers' first work for the club. It was a good week in front of goal for two of our young forwards out on loan, while our defenders and goalkeepers closer to home did a fine job of keeping the opposition at bay.